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It’s a known fact that no matter how fabulous your product is, unless you effectively market it, no one will ever know about or purchase it. And while marketing has undergone some radical changes in the last twenty years, the basic principles have remained consistent. In this course, Basics of Marketing, you’ll examine the central components of marketing in order to maximize your outreach and increase your profits.

 

 

 

 

 

While completing Basics of Marketing, participants will learn about the:

• Define marketing;
• Integrate the 4 P’s of marketing;
• Incorporate a marketing mix;
• Fulfill customers’ needs and benefits;
• Create a target market;
• Define a positioning strategy;
• Understand promotion;
• Differentiate between advertising and publicity; and
• Create a USP message.

 

Basics of Marketingutilizes an interactive structure with six sections (Multimedia Presentation, Readings, Questions & Answers, Resources, Implementation, and Respond). Engaging audio and visual components as well as printable materials are incorporated into the course.  A Certificate of Completion will be awarded.

 

Basics of Marketingis useful for small business owners as well as other business professionals who need a foundation in marketing principles

 

 

 

 

 

 

Reading, Exercises, Implementation Plan, and Quiz.

 

2-3 hours

 

Internet Browser: Internet Explorer 5.0 or higher, Safari, Firefox, or Opera. Sound card and speakers/headphones for audio.

 

Participants can access this course on computers running Windows, Macintosh, or Unix Variants.

 

Course participants will have access to the course for a period of six weeks from the date of enrollment in the course.

 

$39

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When it comes to marketing, it’s imperative to have a strategic plan that clearly defines where you’re headed. In fact, as many marketing consultants state, “If you don’t know where you’re going, you’ll probably end up somewhere else.” You also need some marketing tools to help you achieve your objectives. To assist you in your quest to create plans, we’ll focus on the key sections of a marketing plan as well as specific strategies for perfecting your service marketing. In this course, Marketing Plans, you’ll examine the central components of a roadmap for your marketing success.

 

After completing Marketing Plans, participants will be able to:

• Create eight sections of a marketing plan;
• Answer essential questions for designing your marketing vision;
• Conduct a marketing analysis;
• Evaluate marketing strategies;
• Create a positive promotional message;
• Use specific tools that you can incorporate into your marketing plans;
• Apply strategies for using advertising;
• Utilize outreach techniques for communicating your message to your target market;
• Understand tips for writing a press release;
• Incorporate direct mail, networking, viral marketing, and other essential tools into your marketing plan; and
• Implement quintessential components for service marketing.

 

Marketing Plans utilizes an interactive structure with six sections (Multimedia Presentation, Readings, Questions & Answers, Resources, Implementation, and Respond). Engaging audio and visual components as well as printable materials are incorporated into the course.  A Certificate of Completion will be awarded.

 

Marketing Plans is useful for small business owners as well as other business professionals who want to create a marketing plan and incorporate service marketing in order to increase a customer base.

 

Reading, Exercises, Implementation Plan, and Quiz.

 

2-3 hours

 

Internet Browser: Internet Explorer 5.0 or higher, Firefox, Safari, or Opera. Sound card and speakers/headphones for audio.

 

Participants can access this course on computers running Windows, Macintosh, or Unix Variants.

 

Course participants will have access to the course for a period of six weeks from the date of enrollment in the course.

 

$39

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Some of us are lucky enough to be born with top sales skills. Most of us, however, have to work at matching customers’ needs and our business’ product or service, handling rejection, organizing paperwork, asking the right questions, closing and making life-long customers. The good news is that even if you aren’t a “born sales professional,” you can learn the skills that will catapult you to a successful sales career. This course, Building Your Sales Potential, integrates over 50 years of practical information in order to provide you with the principles, techniques, and tips that are essential for any sales professional or account executive.

 

In Building Your Sales Potential, we’ll cover:

• Essential sales principles;
• Relationship selling;
• Overcoming rejection;
• Developing a customer driven sales process;
• The power of belief in yourself and your product or service;
• Optimism as a driving sales force;
• Creating sales objectives; and
• Developing sales motivators.

 

Building Your Sales Potential utilizes an interactive structure with six sections (Multimedia Presentation, Readings, Questions & Answers, Resources, Implementation, and Respond). Engaging audio and visual components as well as printable materials are incorporated into the course.  A Certificate of Completion will be awarded.

 

Building Your Sales Potential is useful for sales professionals and account executives as well as small business owners who want to increase sales.

 

Reading, Exercises, Implementation Plan, and Quiz.

 

2-3 hours

 

Internet Browser: Internet Explorer 5.0 or higher, Firefox, Safari, or Opera. Sound card and speakers/headphones for audio.

 

Participants can access this course on computers running Windows, Macintosh, or Unix Variants.

 

Course participants will have access to the course for a period of six weeks from the date of enrollment in the course.

 

$39