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When it comes to marketing, it’s imperative to have a strategic plan that clearly defines where you’re headed. In fact, as many marketing consultants state, “If you don’t know where you’re going, you’ll probably end up somewhere else.” You also need some marketing tools to help you achieve your objectives. To assist you in your quest to create plans, we’ll focus on the key sections of a marketing plan as well as specific strategies for perfecting your service marketing. In this course, Marketing Plans, you’ll examine the central components of a roadmap for your marketing success.

 

After completing Marketing Plans, participants will be able to:

• Create eight sections of a marketing plan;
• Answer essential questions for designing your marketing vision;
• Conduct a marketing analysis;
• Evaluate marketing strategies;
• Create a positive promotional message;
• Use specific tools that you can incorporate into your marketing plans;
• Apply strategies for using advertising;
• Utilize outreach techniques for communicating your message to your target market;
• Understand tips for writing a press release;
• Incorporate direct mail, networking, viral marketing, and other essential tools into your marketing plan; and
• Implement quintessential components for service marketing.

 

Marketing Plans utilizes an interactive structure with six sections (Multimedia Presentation, Readings, Questions & Answers, Resources, Implementation, and Respond). Engaging audio and visual components as well as printable materials are incorporated into the course.  A Certificate of Completion will be awarded.

 

Marketing Plans is useful for small business owners as well as other business professionals who want to create a marketing plan and incorporate service marketing in order to increase a customer base.

 

Reading, Exercises, Implementation Plan, and Quiz.

 

2-3 hours

 

Internet Browser: Internet Explorer 5.0 or higher, Firefox, Safari, or Opera. Sound card and speakers/headphones for audio.

 

Participants can access this course on computers running Windows, Macintosh, or Unix Variants.

 

Course participants will have access to the course for a period of six weeks from the date of enrollment in the course.

 

$39