Basics of Marketing
(BM)



Basics of Marketing
Overview

It’s a known fact that no matter how fabulous your product is, unless you effectively market it, no one will ever know about or purchase it. And while marketing has undergone some radical changes in the last twenty years, the basic principles have remained consistent. In this course, Basics of Marketing, you’ll examine the central components of marketing in order to maximize your outreach and increase your profits.

 

 

 

 

 

Content Objectives

While completing Basics of Marketing, participants will learn about the:

  • Define marketing;
  • Integrate the 4 P’s of marketing;
  • Incorporate a marketing mix;
  • Fulfill customers’ needs and benefits;
  • Create a target market;
  • Define a positioning strategy;
  • Understand promotion;
  • Differentiate between advertising and publicity; and
  • Create a USP message.

 

Materials

Basics of Marketingutilizes an interactive structure with six sections (Multimedia Presentation, Readings, Questions & Answers, Resources, Implementation, and Respond). Engaging audio and visual components as well as printable materials are incorporated into the course.  A Certificate of Completion will be awarded.

 

Audience

Basics of Marketingis useful for small business owners as well as other business professionals who need a foundation in marketing principles

 

 

 

 

 

 

Tasks:

Reading, Exercises, Implementation Plan, and Quiz.

 

Course Duration:

2-3 hours

 

Required Software:

Internet Browser: Internet Explorer 5.0 or higher, Safari, Firefox, or Opera. Sound card and speakers/headphones for audio.

 

Platform Support:

Participants can access this course on computers running Windows, Macintosh, or Unix Variants.

 

Course Access:

Course participants will have access to the course for a period of six weeks from the date of enrollment in the course.

 

Cost:

$39